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stefan bader

T2 · manager / operator

Stefan Bader is the co-founder and CEO of Cello, an all-in-one referral platform for B2B software companies. Previously CRO at Shore. Based in Munich, he has built Cello over 4 years to 250 customers including Miro, Typeform, and Veem, achieving 180% net dollar retention and 10M monthly enabled users.

1 call·1 name·100% bull·last heard 3 months ago·Scaling Europe
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$CELLOCelloposition

Cello CEO sees AI-driven go-to-market collapse creating massive opportunity for referral infrastructure

AI is causing traditional acquisition channels (SEO, outbound, cold calling) to collapse with CAC payback periods extending to 57 months, while product building barriers drop; Cello's in-product referral platform solves go-to-market efficiency by turning users into a virtual sales army.

Scaling Europe2026-04→

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$CELLO
Cello
HIGHstefan bader·Scaling Europe·3 months ago· position
Cello CEO sees AI-driven go-to-market collapse creating massive opportunity for referral infrastructure
AI is causing traditional acquisition channels (SEO, outbound, cold calling) to collapse with CAC payback periods extending to 57 months, while product building barriers drop; Cello's in-product referral platform solves go-to-market efficiency by turning users into a virtual sales army.
"So what's happening on the market? We see what has been coined by Reforge, the AI product channel fit collapse. So, basically, AI leads existing acquisition channels to collapse.…"
6:50