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▶ 10:28 · Enterprise AI Adoption · Native AI companies face strong top-of-funnel but retention crisis from 'AI tourists' churning weekly
episode briefing
Scaling Europe

Stefan Bader: CEO on Cello on automating growth and GTM

2026-04-30 · 1 company · 4 thematic
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speakers
stefan bader

Stefan Bader is the co-founder and CEO of Cello, an all-in-one referral platform for B2B software companies. Previously CRO at Shore. Based in Munich, he has built Cello over 4 years to 250 customers including Miro, Typeform, and Veem, achieving 180% net dollar retention and 10M monthly enabled users.

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