$CELLO · Cello CEO sees AI-driven go-to-market collapse creating massive opportunity for referral infrastructure

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Scaling Europe

Stefan Bader: CEO on Cello on automating growth and GTM

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Cello CEO sees AI-driven go-to-market collapse creating massive opportunity for referral infrastructure

2026-04-30 · 1 company · 4 thematic

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stefan bader

Stefan Bader is the co-founder and CEO of Cello, an all-in-one referral platform for B2B software companies. Previously CRO at Shore. Based in Munich, he has built Cello over 4 years to 250 customers including Miro, Typeform, and Veem, achieving 180% net dollar retention and 10M monthly enabled users.

quote

“So what's happening on the market? We see what has been coined by Reforge, the AI product channel fit collapse. So, basically, AI leads existing acquisition channels to collapse. So, if you think about SEO, if you think about written outbo…”

—stefan bader

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Cello CEO sees AI-driven go-to-market collapse creating massive opportunity for referral infrastructure

AI is causing traditional acquisition channels (SEO, outbound, cold calling) to collapse with CAC payback periods extending to 57 months, while product building barriers drop; Cel…