Former journalist and serial entrepreneur who founded Todo Vino (acquired), Birrabox (shut down), Glamorum/YoliBox (sold to Birchbox), and worked at De Cóctel consultancy before launching Descorchify, a wine subscription service driven by daily storytelling newsletter.
no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY
Daily email newsletter with storytelling drives 99% of subscriptions, enabling low-CAC growth to ~€1M ARR with 12-14% margins and zero inventory risk.
Historical Spanish wine club leader Vino Selección has shifted focus from subscription clubs to e-commerce, leaving the club segment underserved for new entrants.
French market demonstrates massive scale potential for wine subscription model with 80K subscribers vs Spain's 2-3K, proving category can scale with cultural adoption.