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ari emanuel

T2 · manager / operator

Ari Emanuel co-founded Endeavor (formerly William Morris Endeavor), led the acquisition of UFC (2016) and WWE (2023) into TKO Group Holdings, and built a global live-events portfolio including IMG, PBR, On Location, and art fairs. He is launching Mari, a new music festival/venue venture. Known for high-velocity dealmaking and the 'live is anti-AI' investment thesis.

14 calls·13 names·71% bull·last heard 9 months ago·In Good Company with Nicolai Tangen+1
track record

no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY

top calls

highest conviction · one per company
1sthigh conviction
$ZUFFA-BOXINGZuffa Boxingposition

Zuffa Boxing league with Paramount could rival UFC/WWE scale

Emanuel believes a UFC-style league structure for boxing (best fight best, centralized rights) can create stars, grow the pie, and generate a business as large as UFC/WWE, leveraging the Ali Act framework and Paramount distribution.

Invest Like The Best2025-11→
2ndhigh conviction
$TKOTKO Group Holdingsposition

Emanuel bets on TKO as core live entertainment platform

Emanuel is concentrating his capital and career on TKO (UFC/WWE) as the premier live sports/entertainment asset, believing live events are the 'anti-AI' hedge that grows more valuable as digital content costs approach zero.

Invest Like The Best2025-11→
3rdhigh conviction
$MARIMariposition

Emanuel raising capital to build next Live Nation in music

After Silver Lake pushed Endeavor to be agency-only, Emanuel raised outside capital for Mari to own and operate music festivals/venues, applying the UFC/IMG playbook of global roll-up, sponsorship scaling, and site-fee revenue.

Invest Like The Best2025-11→

most discussed · click a bar to filter

recurring themes

14 total
$DIS
···
The Walt Disney Company
LOWari emanuel·In Good Company with Nicolai Tangen·10 months ago
Emanuel notes ESPN pursued WWE for flagship launch content on new streaming service
ESPN needed a major live event property to drive subscriptions for its direct-to-consumer streaming service, making WWE's global appeal a strategic fit.
"With the WWE and ESPN, they wanted a big launch. They needed another thing to kind of drive people into their new service."
26:22
$FWONA
···
Formula One Group
LOWari emanuel·In Good Company with Nicolai Tangen·10 months ago
Emanuel reveals TKO considered buying F1 in 2016 but passed due to timing and capital constraints
Evaluated acquiring F1 from CVC for $9-10B but declined because TKO hadn't yet executed its broadcast strategy, faced Brexit-related banking issues, and lacked deep banking relationships; acknowledges regret but notes subsequent success.
"we had been working on uh CBC in the UK. they had owned it at the time uh to buy it because they were you know they it had run its cycle and uh Egon real we had just bought three…"
22:24
$FREEZE-ART-FAIR
Freeze Art Fair
HIGHari emanuel·In Good Company with Nicolai Tangen·10 months ago· position
Emanuel acquires Freeze Art Fair as cornerstone of $2B live events platform betting on AI-driven leisure time surge
AI will shorten work weeks to 3-4 days, creating massive free time; humans are social animals who will spend it on live experiences (sports, art fairs, music, food festivals), so building a global live events platform akin to Live Nation.
"I have a thesis that um you know we're down to four day work weeks, maybe three day work weeks. Europe, you know, um with AI and a bunch of other stuff. Co started it. And so if t…"
30:14
$ENDEAVOR
Endeavor Group Holdings
HIGHari emanuel·In Good Company with Nicolai Tangen·10 months ago· position
Emanuel takes Endeavor private after public market fails to value conglomerate spanning sports, representation, live events
Public markets never understood Endeavor's conglomerate model covering sports ownership, talent representation, and live events; taking it private with Silver Lake allows focus on pure-play sports spinout (TKO) and building a global live events platform.
"we looked around after, you know, significant time and other representative businesses were getting valuations of $7 billion. And this doesn't make sense. And that's, you know, it…"
17:52
$TKO
···
TKO Group Holdings
HIGHari emanuel·In Good Company with Nicolai Tangen·10 months ago· position
Emanuel details TKO pure-play sports thesis: UFC/WWE merger creates global live events powerhouse
Merging UFC and WWE into TKO creates a pure-play sports entity with 350 annual events, global distribution, and significant integration savings; the market previously undervalued the conglomerate structure of Endeavor.
"we first started out with just UFC and WWE. Vince under circumstances had to leave. We then realized here's the remaining portion of what sports is which is distribution productio…"
12:10
$FOX
···
Fox Corporation
LOWari emanuel·In Good Company with Nicolai Tangen·10 months ago
Emanuel calculated Fox needed UFC to anchor sports streaming strategy post-RSN sale
Fox's divestiture of regional sports networks created a content gap that UFC's global appeal and event frequency could fill for its national streaming ambitions.
"I did my calculation that Fox had to have the product based on where they were going with their business from the RSNs and etc."
21:49
$LYV
···
Live Nation Entertainment
MEDari emanuel·In Good Company with Nicolai Tangen·10 months ago
Emanuel cites Live Nation as model for building global live events platform across sports, art, collectibles
Live Nation's dominant position in music live events demonstrates the scalable platform model Emanuel is replicating across sports, art fairs, collectibles, and food festivals through his private Endeavor live events division.
"we're gonna create a mini version because they're a great company, but in live events, a global uh live events business as this world kind of transforms itself um with AI."
31:14
$NFLX
···
Netflix
LOWari emanuel·In Good Company with Nicolai Tangen·10 months ago
Emanuel describes Netflix partnership strategy: streaming giant sought WWE for advertising tier launch
Netflix partnered with TKO for WWE rights to drive adoption of its new advertising-supported tier, demonstrating how sports content anchors streaming service monetization strategies.
"Netflix wanted to get to an advertising base. Each one of them have different reasoning for what why they want an asset and so you have to tailor your presentations to those assets"
26:28
$ZUFFA-BOXING
Zuffa Boxing
HIGHari emanuel·Invest Like The Best·9 months ago· position
Zuffa Boxing league with Paramount could rival UFC/WWE scale
Emanuel believes a UFC-style league structure for boxing (best fight best, centralized rights) can create stars, grow the pie, and generate a business as large as UFC/WWE, leveraging the Ali Act framework and Paramount distribution.
"And if we do that, I think fighters are going to make more money. Cuz right now, you don't know any great fighters. ... I think it can be as big or bigger than the UFC and and the…"
30:31
$TKO
···
TKO Group Holdings
HIGHari emanuel·Invest Like The Best·9 months ago· position
Emanuel bets on TKO as core live entertainment platform
Emanuel is concentrating his capital and career on TKO (UFC/WWE) as the premier live sports/entertainment asset, believing live events are the 'anti-AI' hedge that grows more valuable as digital content costs approach zero.
"I got some big investments called TKO. And I'll bet on myself and and um and uh Mari. I I'm betting on myself. Yeah. I'm not smart enough now I bonds. I'm not smart enough to to k…"
46:19