▶ 72:53 · $MARI · Emanuel raising capital to build next Live Nation in music

episode briefing

Ari Emanuel’s "Anti-AI" Bet on Live Entertainment

2025-11-19 · 6 company · 6 thematic

sentiment

6 bull0 bear0 neu

speakers

Ari Emanuel co-founded Endeavor (formerly William Morris Endeavor), led the acquisition of UFC (2016) and WWE (2023) into TKO Group Holdings, and built a global live-events portfolio including IMG, PBR, On Location, and art fairs. He is launching Mari, a new music festival/venue venture. Known for high-velocity dealmaking and the 'live is anti-AI' investment thesis.

quote

“I've started this new business called Mari trying to make that into the next Live Nation there in music. ... So I was like, 'Fuck it. I'll just raise a bunch of money.' And the good thing is which I felt really I felt really good about. Li…”

—ari emanuel

now playing · $MARI

$ON-LOCATIONbullish· medium· posari emanuel

On Location premium hospitality driving massive per-ticket economics

Endeavor's On Location business (premium hospitality for Super Bowl, UFC, Olympics, FIFA) reveals untapped demand curve where ultra-wealthy pay $50K-$300K per ticket for access/st…

$TODAYTIXbullish· medium· posari emanuel

TodayTix rewrote ticketing OS during COVID, now core to live platform

TodayTix used COVID shutdown to rebuild its ticketing operating system from scratch, creating a superior tech asset that Endeavor will combine with its event operations, sponsorsh…

$ZUFFA-BOXINGbullish· high· posari emanuel

Zuffa Boxing league with Paramount could rival UFC/WWE scale

Emanuel believes a UFC-style league structure for boxing (best fight best, centralized rights) can create stars, grow the pie, and generate a business as large as UFC/WWE, leverag…

$TKO···bullish· high· posari emanuel

Emanuel bets on TKO as core live entertainment platform

Emanuel is concentrating his capital and career on TKO (UFC/WWE) as the premier live sports/entertainment asset, believing live events are the 'anti-AI' hedge that grows more valu…

$SPCX···bullish· medium· posari emanuel

Emanuel backs Elon Musk across SpaceX, X, xAI

Emanuel has significant personal capital invested in Elon Musk's ventures, citing Musk's unique ability to will complex hardware companies into existence through sheer endurance a…

$MARIbullish· high· posari emanuel

Emanuel raising capital to build next Live Nation in music

After Silver Lake pushed Endeavor to be agency-only, Emanuel raised outside capital for Mari to own and operate music festivals/venues, applying the UFC/IMG playbook of global rol…

←