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▶ 30:31 · $ZUFFA-BOXING · Zuffa Boxing league with Paramount could rival UFC/WWE scale
episode briefing
Invest Like The Best

Ari Emanuel’s "Anti-AI" Bet on Live Entertainment

2025-11-19 · 6 company · 6 thematic
sentiment
6 bull0 bear0 neu
speakers
ari emanuel

Ari Emanuel co-founded Endeavor (formerly William Morris Endeavor), led the acquisition of UFC (2016) and WWE (2023) into TKO Group Holdings, and built a global live-events portfolio including IMG, PBR, On Location, and art fairs. He is launching Mari, a new music festival/venue venture. Known for high-velocity dealmaking and the 'live is anti-AI' investment thesis.

quote
“And if we do that, I think fighters are going to make more money. Cuz right now, you don't know any great fighters. ... I think it can be as big or bigger than the UFC and and the WWE, and they're big.”
—ari emanuel
now playing · $ZUFFA-BOXING
$ON-LOCATIONbullish· medium· posari emanuel
On Location premium hospitality driving massive per-ticket economics
Endeavor's On Location business (premium hospitality for Super Bowl, UFC, Olympics, FIFA) reveals untapped demand curve where ultra-wealthy pay $50K-$300K per ticket for access/st…
$TODAYTIXbullish· medium· posari emanuel
TodayTix rewrote ticketing OS during COVID, now core to live platform
TodayTix used COVID shutdown to rebuild its ticketing operating system from scratch, creating a superior tech asset that Endeavor will combine with its event operations, sponsorsh…
$ZUFFA-BOXINGbullish· high· posari emanuel
Zuffa Boxing league with Paramount could rival UFC/WWE scale
Emanuel believes a UFC-style league structure for boxing (best fight best, centralized rights) can create stars, grow the pie, and generate a business as large as UFC/WWE, leverag…
$TKO···bullish· high· posari emanuel
Emanuel bets on TKO as core live entertainment platform
Emanuel is concentrating his capital and career on TKO (UFC/WWE) as the premier live sports/entertainment asset, believing live events are the 'anti-AI' hedge that grows more valu…
$SPCX···bullish· medium· posari emanuel
Emanuel backs Elon Musk across SpaceX, X, xAI
Emanuel has significant personal capital invested in Elon Musk's ventures, citing Musk's unique ability to will complex hardware companies into existence through sheer endurance a…
$MARIbullish· high· posari emanuel
Emanuel raising capital to build next Live Nation in music
After Silver Lake pushed Endeavor to be agency-only, Emanuel raised outside capital for Mari to own and operate music festivals/venues, applying the UFC/IMG playbook of global rol…