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luke harries

T3 · host / generalist

Leads growth across ElevenLabs' three business lines (API, Creative, Agents) including a $100M+ enterprise marketing budget; formerly a Y Combinator founder and Microsoft engineer who joined ElevenLabs through a connection with co-founder Mati Staniszewski.

1 call·1 name·100% bull·last heard 7 months ago·Scaling Europe
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no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY

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$ELEVENLABSElevenLabsposition

ElevenLabs' three-business model drives enterprise hypergrowth with ROI-positive $100M marketing scale

ElevenLabs operates three synergistic businesses — API for developers, Creative platform for creators, and Agents for enterprise — with the agent platform driving rapid enterprise adoption, scaling marketing spend from zero to $10M to a planned $100M+ while maintaining ROI positivity.

Scaling Europe2026-02episode →

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  • $ELEVENLABS

recurring themes

  • AI Agents1
  • Enterprise AI Adoption1
1 total
$ELEVENLABS
ElevenLabs
HIGHluke harries·Scaling Europe·7 months ago·An interview with Luke Harries, Growth / Engineering at ElevenLabs· position
ElevenLabs' three-business model drives enterprise hypergrowth with ROI-positive $100M marketing scale
ElevenLabs operates three synergistic businesses — API for developers, Creative platform for creators, and Agents for enterprise — with the agent platform driving rapid enterprise adoption, scaling marketing spend from zero to $10M to a planned $100M+ while maintaining ROI positivity.
"we actually view it as there's three businesses. So we have 11 API which is just exposing incredible models of research that's our research built for developers. The second one is…"
1:20
8
AI Agentstailwind
ElevenLabs' enterprise agent platform drives hypergrowth from zero to $100M marketing spend
ElevenLabs' pivot to AI agents for enterprise has created a powerful flywheel where successful deployments generate executive referrals, enabling rapid scaling of marketing spend from zero to $100M+ in two years while maintaining ROI positivity.
7
Enterprise AI Adoptiontailwind
Enterprise AI voice adoption accelerates via bottom-up developer pull and executive referrals
ElevenLabs sees enterprise adoption driven by developers pulling API into organizations, then expanding to agent platforms, with executive referrals creating a self-reinforcing growth loop that accelerates deal velocity.