$ELEVENLABS · ElevenLabs' three-business model drives enterprise hypergrowth with ROI-positive $100M marketing scale

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Scaling Europe

An interview with Luke Harries, Growth / Engineering at ElevenLabs

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ElevenLabs' three-business model drives enterprise hypergrowth with ROI-positive $100M marketing scale

2026-02-25 · 1 company · 2 thematic

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speakers

luke harries

Leads growth across ElevenLabs' three business lines (API, Creative, Agents) including a $100M+ enterprise marketing budget; formerly a Y Combinator founder and Microsoft engineer who joined ElevenLabs through a connection with co-founder Mati Staniszewski.

quote

“we actually view it as there's three businesses. So we have 11 API which is just exposing incredible models of research that's our research built for developers. The second one is 11 creative which is our platform for creators and marketer…”

—luke harries

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ElevenLabs' three-business model drives enterprise hypergrowth with ROI-positive $100M marketing scale

ElevenLabs operates three synergistic businesses — API for developers, Creative platform for creators, and Agents for enterprise — with the agent platform driving rapid enterprise…