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iván

T3 · host / generalist

Engineer by background, moved into product/design/strategy. Built first Checking prototype with Antonio. Joined Wola as CPO during fundraise, helped rebuild product and launch tutoring marketplace; left when Wola pivoted to advertising model (90%+ Spanish university penetration). Joined Camarero to build full-stack hospitality operating system.

1 call·1 name·0% bull·last heard 2 months ago·SeedRocket TV
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no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY

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$WOLAWola

Wola pivoted from student notes marketplace to 90%+ market share ad platform

Wola started as student notes monetization platform, attempted LatAm expansion and tutoring marketplace, but found core value was brand/reach with university students (90%+ penetration), becoming an advertising platform; Ivan left as CPO to build product at Camarero.

SeedRocket TV2026-07episode →

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  • $WOLA

recurring themes

  • SMB Go-to-Market1
1 total
$WOLA
Wola
MEDiván·SeedRocket TV·2 months ago·10 Years Playing in the ACB, Today His Product Is in 2,500 Bars in Spain | Antonio Bustamante
Wola pivoted from student notes marketplace to 90%+ market share ad platform
Wola started as student notes monetization platform, attempted LatAm expansion and tutoring marketplace, but found core value was brand/reach with university students (90%+ penetration), becoming an advertising platform; Ivan left as CPO to build product at Camarero.
"Su tesis era cuando levantaron la ronda... primero vamos a repetir este playbook en Latinoamérica... y vamos a lograr que esos mismos personas que hemos ayudado a monetizar con lo…"
31:17
8
SMB Go-to-Markettailwind
QR-driven virality and waiter mobility create zero-CAC acquisition flywheel in hospitality
Diners scanning QR codes and waiters moving between venues generate organic pull: 1/3 of Camarero leads come from QR exposure, 1/3 from waiter referrals, 1/3 from outbound; this caps CAC at <6 months payback despite high-touch onboarding.