SMB Go-to-Market · QR-driven virality and waiter mobility create zero-CAC acquisition flywheel in hospitality

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10 Years Playing in the ACB, Today His Product Is in 2,500 Bars in Spain | Antonio Bustamante

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QR-driven virality and waiter mobility create zero-CAC acquisition flywheel in hospitality

2026-07-15 · 13 company · 5 thematic

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speakers

javi

CTO and co-founder of Proxus. Studied double degree in Computer Engineering and Business Administration. Self-taught developer since childhood, built projects during university. Initially skeptical about AI-assisted development but found it valuable for startup velocity.

unknown host

Co-hosts TBPN with John; runs a daily 3-hour live show; focuses on media strategy, volume-based content, and interactive formats.

antonio bustamante

Former ACB professional basketball player (10 years, teams in Seville, Orense, Tenerife, Logroño, UK league). MBA from Hult International Business School in San Francisco (2013). Founded a bar chain at 20, served as CFO of Clamp (glamping startup backed by Vent City), co-founded Checking (digital tourist check-in, now GA Rooms). Launched Camarero in 2023, now 2,500 venues, 3.6M ARR, 45 employees.

iván

Engineer by background, moved into product/design/strategy. Built first Checking prototype with Antonio. Joined Wola as CPO during fundraise, helped rebuild product and launch tutoring marketplace; left when Wola pivoted to advertising model (90%+ Spanish university penetration). Joined Camarero to build full-stack hospitality operating system.

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