Founder of Skinvity, a beauty-tech company that scaled to 1M ARR in 2023 primarily through a systematic organic influencer marketing methodology across Spain and the US. Advocates for rigorous influencer measurement using tools like Metricool and professional content teams.
no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY
Skinvity built a repeatable influencer marketing methodology targeting 10+ daily mentions across hundreds of creators, driving 1M ARR in 2023 primarily through organic influencer partnerships in the US.
Metricool provides critical metrics and data infrastructure — including UTM tracking and coupon attribution — that native platforms lack, enabling reliable influencer performance comparison and budget allocation decisions.