Advertising · Shift from TV to social/influencer demands professional measurement infrastructure and dedicated teams

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How Skinvity grew thanks to influencers and social media | Blanca Miñano

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Shift from TV to social/influencer demands professional measurement infrastructure and dedicated teams

2025-12-01 · 4 company · 3 thematic

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blanca miñano

Founder of Skinvity, a beauty-tech company that scaled to 1M ARR in 2023 primarily through a systematic organic influencer marketing methodology across Spain and the US. Advocates for rigorous influencer measurement using tools like Metricul and professional content teams.

unknown investor

Active investor with portfolio companies including Tatuc; previously ran influencer programs at Go Trendier (secondhand fashion marketplace). Deeply familiar with creator economy funds (Slow Motion) and brand-building via social media across multiple ventures.

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