Founded Bloom & Wild 13 years ago with goal of making flower gifting joyful; scaled to £50M revenue in 7 years on £25M raised; navigated COVID tripling, post-COVID contraction, and return to 20% YoY profitable growth; expanded into 8 European markets and non-flower gifting categories.
no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY
Core UK flower business gaining share via 1M+ member loyalty program and viral recipient-to-customer conversion; international expansion (especially Germany) growing faster than UK; non-flower gifting growing ~100% YoY with better customer feedback and lower perishability, addressing a market 10-15x larger than flowers alone.