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▶ 12:03 · $BLOOM-AND-WILD · Bloom & Wild CEO sees 20% YoY growth driven by loyalty, viral acquisition, and gifting expansion
episode briefing
Scaling Europe

Bloom & Wild has 20% YoY growth: Aron Gelbard, Co-founder and CEO

2026-02-26 · 1 company · 3 thematic
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aron gelbard

Founded Bloom & Wild 13 years ago with goal of making flower gifting joyful; scaled to £50M revenue in 7 years on £25M raised; navigated COVID tripling, post-COVID contraction, and return to 20% YoY profitable growth; expanded into 8 European markets and non-flower gifting categories.

quote
“There have really been three drivers of that growth. The first one is that our core UK uh online flower gifting business is continuing to perform really strongly. We're gaining significant market share from competitors. A really important…”
—aron gelbard
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$BLOOM-AND-WILDbullish· high· posaron gelbard
Bloom & Wild CEO sees 20% YoY growth driven by loyalty, viral acquisition, and gifting expansion
Core UK flower business gaining share via 1M+ member loyalty program and viral recipient-to-customer conversion; international expansion (especially Germany) growing faster than U…