Alternative leagues (pickleball, slamball, whiffle) win via social highlights, not TV deals
Gary Vee: alt leagues don't need ESPN/Fox — social highlights drive watchability and collectibles; pickleball overindexed on social pre-TV; slamball (trampoline basketball) and whiffle ball follow same playbook; sailing league invested for AR/VR future; direct-to-consumer media model disrupts traditional sports rights.