Low-end AI-native CRM competitors (Monaco, Lightfield) exploding in SMB — HubSpot and Monday.com face permanent competitive pressure
AI enables rapid creation of excellent niche SMB software; incumbents like HubSpot that won the low end now face dozens of well-funded, AI-native entrants with better agents and faster iteration — the competitive set completely reset in 24 months, making low-end defense the new existential battle.