Franchise Business Models

The health of a franchise system depends entirely on franchisee returns; when franchisees earn great cash-on-cash returns, they reinvest and accelerate brand growth, which flows through to franchisor royalties.

Bertos achieves restaurant unit economics at 1/3 typical capex ($200k vs $600-800k) via: 1) centralized factory-produced near-finished product (milanesa), 2) minimal equipment (Amazon timers vs $20k auto-fryers), 3) franchisees as active operators (5-10 hrs/week) not passive investors, 4) bank franchise lending lines de-risk expansion. 7 corporate stores profitable (6/7), 3 franchises opening H2. Media-for-equity with Spicy Fortuna targets franchisee acquisition via entrepreneur audience.