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zeynep yavuz-willson

T3 · host / generalist

Zeynep Yavuz-Willson is an investor at General Catalyst with experience in private equity and operating roles, who emphasizes building enduring companies and learning from founders.

6 calls·6 names·100% bull·last heard 17 days ago·Scaling Europe
track record

no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY

top calls

highest conviction · one per company
1stmedium conviction
$INTEGRALIntegralposition

Integral drives AI-powered accounting transformation in German market

General Catalyst invested in Integral because it is driving AI transformation in accounting, particularly in Germany where local platforms like DATEV dominate and trust is key.

Scaling Europe2026-09episode →
2ndmedium conviction
$FACTORIALFactorialposition

Factorial investment highlights need for optimized capital structure strategy

The investment in Factorial reflects the founder's understanding of optimizing capital structure, which is crucial for scaling in today's concentrated winner-takes-most environment.

Scaling Europe2026-09episode →
3rdmedium conviction
$PERCEPTAPerceptaposition

Percepta drives AI transformation for Fortune 500 enterprises

Percepta was incubated to drive AI transformation in Fortune 500 companies, leveraging General Catalyst's balance sheet to serve large enterprises.

Scaling Europe2026-09episode →

most discussed · click a bar to filter

  • $LEGORA
  • $INTEGRAL
  • $FACTORIAL
  • $DWELLLY
  • $PERCEPTA
6 total
$LEGORA
Legora
MEDzeynep yavuz-willson·Scaling Europe·17 days ago·General Catalyst is an early stage investor and AI transformation firm: Zeynep Yavuz-Willson
Legora's AI tech transforms legal professionals' daily workflow effectively
Selling AI technology to lawyers creates real difference in their work by building trust and engagement, leading to high product usage.
"And I can talk about that in the context of Legora where I believe selling the technology is making real difference in the way lawyers and legal professionals are doing their work…"
3:26
$INTEGRAL
Integral
MEDzeynep yavuz-willson·Scaling Europe·17 days ago·General Catalyst is an early stage investor and AI transformation firm: Zeynep Yavuz-Willson· position
Integral drives AI-powered accounting transformation in German market
General Catalyst invested in Integral because it is driving AI transformation in accounting, particularly in Germany where local platforms like DATEV dominate and trust is key.
"then obviously invested in Intigral that is doing this transformation in Germany."
22:10
$FACTORIAL
Factorial
MEDzeynep yavuz-willson·Scaling Europe·17 days ago·General Catalyst is an early stage investor and AI transformation firm: Zeynep Yavuz-Willson· position
Factorial investment highlights need for optimized capital structure strategy
The investment in Factorial reflects the founder's understanding of optimizing capital structure, which is crucial for scaling in today's concentrated winner-takes-most environment.
"we did this recent investment in Factorial, for example. We've been very, proud partners of Jordi for many years now."
28:20
$DWELLLY
Dwelly
MEDzeynep yavuz-willson·Scaling Europe·17 days ago·General Catalyst is an early stage investor and AI transformation firm: Zeynep Yavuz-Willson
Dwelly requires buying growth to capture property management AI opportunity
In property management, AI adoption requires buying the company to access customers, as organic growth is structurally difficult due to long-term contracts and fragmented decision-making.
"Dwelly is a very different type, so it's like back to front. If you want to get the growth, you have to buy the growth, right? You have to buy the company to sell."
7:02
$PERCEPTA
Percepta
MEDzeynep yavuz-willson·Scaling Europe·17 days ago·General Catalyst is an early stage investor and AI transformation firm: Zeynep Yavuz-Willson· position
Percepta drives AI transformation for Fortune 500 enterprises
Percepta was incubated to drive AI transformation in Fortune 500 companies, leveraging General Catalyst's balance sheet to serve large enterprises.
"we've also incubated companies like Percepta, which is driving AI transformation in um kind of Fortune 500 companies and large enterprises."
29:35
$HADRIAN
Hadrian
MEDzeynep yavuz-willson·Scaling Europe·17 days ago·General Catalyst is an early stage investor and AI transformation firm: Zeynep Yavuz-Willson· position
Hadrian transforms healthcare via health system acquisition and AI
Hadrian transforms healthcare by acquiring health systems and applying AI, recognizing that venture investing alone cannot transform the sector.
"We have Had code, which is transforming the health care space. We have acquired a health system in the US because the idea was that if you want to transform health care, it's not…"
29:50
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