xavier berneda

T2 · manager / operator

Third-generation leader of family-owned Munich sports and fashion footwear brand. Joined factory at 17, pioneered China sourcing in 1990s, led pivot from technical sports to fashion, growing revenue 3x to €80M in 4 years while maintaining family control and manufacturing in Spain.

1 call·1 name·100% bull·last heard last year·SeedRocket TV
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Munich CEO reveals 3x revenue growth to €80M via fashion pivot and owned retail

Family-owned shoe manufacturer successfully pivoted from technical sports to fashion, building owned retail network in 20 countries while maintaining manufacturing control in Spain and China, achieving 3x revenue growth in 4 years to €80M aggregated without outside investors.

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$MUNICH
Munich
HIGHxavier berneda·SeedRocket TV·last year· position
Munich CEO reveals 3x revenue growth to €80M via fashion pivot and owned retail
Family-owned shoe manufacturer successfully pivoted from technical sports to fashion, building owned retail network in 20 countries while maintaining manufacturing control in Spain and China, achieving 3x revenue growth in 4 years to €80M aggregated without outside investors.
"Al final yo yo leo un libro que me regalaron que hablaba del océano azul, ¿no? El océano azul. Entonces, si tú vas al océano rojo de de la sangre, que es vamos a vender más, pues…"
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