stefano domenicali

Formula 1's 'Drive to Survive' on Netflix expanded the fan base to 40% women and younger demographics, and new content like the Apple/Brad Pitt movie and kids TV will further monetize IP across streaming platforms, driving media rights and sponsorship growth.

Formula 1's development of sustainable fuels — currently expensive — will drive down costs through motorsport innovation, giving manufacturers a portfolio solution beyond EVs for global decarbonization, with F1 targeting carbon neutrality by 2030.

Access to millions of fans' data enables Formula 1 to create personalized content and special packages, deepening engagement and creating a scalable data-driven revenue layer atop media rights, sponsorship, and promoter fees.