Stefano Domenicali led Formula 1's turnaround from near-collapse to a global entertainment platform, leveraging Netflix partnership, digital fan engagement, and sovereign race hosting.
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F1 CEO Stefano Domenicali details the sport's turnaround via COVID-driven digital opening, Netflix partnership, and fan-centric relevance, now attracting 24+ countries as hosts and surpassing Super Bowl in business impact.
F1 CEO Stefano Domenicali highlights Netflix's 'Drive to Survive' series as a key driver of F1's expansion into new markets, especially the US, demonstrating Netflix's content leverage.