Manages the $4B Customer Value Fund providing asset-backed financing for sales & marketing spend at growth-stage companies across sectors.
no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY
General Catalyst's Customer Value Fund is invested in Ladder, a fitness class app.
Customer Value Fund provides off-balance-sheet financing for sales & marketing spend, repaid only from acquired customer cohorts, letting companies redeploy cash to product, engineering, M&A.