philippe indirect

T2 · manager / operator

Serial entrepreneur (Shazam, TrueCar, YouTube early employee); founded Tatari, a TV advertising technology platform with outcome-based measurement and AI media planning; profitable at $100M+ net revenue, mostly self-funded; 300-person team.

1 call·1 name·100% bull·last heard 3 months ago·TBPN
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$TATARITatariposition

Tatari profitable at $100M+ net revenue using AI media planning to modernize $90B TV advertising

TV ad spend stable at ~$90B/US shifting from linear to streaming; built outcome-based measurement (not Nielsen audience) and AI media planning across 40K linear + 10K streaming entities; doubled revenue with same headcount via AI; advocates direct publisher integrations over programmatic due to concentrated supply; sees convergence of influencer creative testing with TV buying.

TBPN2026-05

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$TATARI
Tatari
HIGHphilippe indirect·TBPN·3 months ago· position
Tatari profitable at $100M+ net revenue using AI media planning to modernize $90B TV advertising
TV ad spend stable at ~$90B/US shifting from linear to streaming; built outcome-based measurement (not Nielsen audience) and AI media planning across 40K linear + 10K streaming entities; doubled revenue with same headcount via AI; advocates direct publisher integrations over programmatic due to concentrated supply; sees convergence of influencer creative testing with TV buying.
"We can plan campaigns with technology and AI built on data sets and rich history in seconds with deadly accuracy across way more buying entities than a human being ever could do.…"
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