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mark gurman

T3 · host / generalist

Managing editor for Bloomberg's consumer technology team and chief correspondent covering Apple and consumer hardware. He reports on product strategy, devices, and the technology supply chain.

21 calls·6 names·86% bull·last heard 17 days ago·Bloomberg Tech+1
track record

no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY

top calls

highest conviction · one per company
1sthigh conviction
$AAPLApple

Mark Gurman: Apple's Mac overhaul with touchscreen MacBook Pro and M5/M6/M7 chips is a blockbuster AI product cycle

Apple is launching a dozen new Macs over the next two years including the first touchscreen MacBook Pro with Dynamic Island, powered by M5/M6/M7 chips architected for on-device AI, creating a massive upgrade cycle for consumers and investors.

Bloomberg Tech2026-07episode →
2ndhigh conviction
$AVGOBroadcom

Broadcom extends Apple custom chip partnership through 2031 for AI server ASICs

Broadcom will develop custom ASIC chips for multiple generations of Apple's new AI server infrastructure, marking a major expansion beyond handset components into high-value data center silicon.

Bloomberg Tech2026-07episode →
3rdmedium conviction
$SSNLFSamsung Electronics

Mark Gurman: Samsung's new mid-tier foldable phone form factor will sell super well, smart glasses with Google/Warby Parker face privacy headwinds

Samsung's new foldable phone replacing the larger tablet form factor is a compelling device for gaming, multitasking, and media consumption that Gurman expects to sell strongly, while its smart glasses partnership faces the same privacy backlash hitting Meta's Ray-Bans.

Bloomberg Tech2026-07episode →

most discussed · click a bar to filter

  • $AAPL
  • $OPENAI
  • $KLAR
  • $AVGO
  • $SSNLF

recurring themes

  • Smart Glasses & Wearables3
  • AI Infrastructure1
  • Semiconductors1
  • AI Hardware & Chip Architecture1
  • SaaS Business Models1
21 total
$AAPL
···
Apple
MEDmark gurman·Bloomberg Tech·17 days ago·Amazon, Qualcomm Deal Broadens the AI Chip Race | Bloomberg Tech 9/08/2026
Apple foldable iPhone targets 7-10M units, critical for China market
First foldable iPhone will sell out limited 7-10M unit production; design optimized for 4:3 aspect ratio video; pivotal for reversing China market share decline where foldables are 4% of market vs 2% US.
"APPLE WILL PROBABLY MAKE 7 MILLION TO 10 MILLION UNITS THIS YEAR, AND THE EXPECTATION OF ESSENTIALLY EVERYONE IS THEY WILL BE ABLE TO SELL OUT OF EVERY UNIT THEY CAN MAKE... THIS…"
42:38
$OPENAI
OpenAI
MEDmark gurman·Bloomberg Tech·2 months ago·AI Selloff, Apple vs. OpenAI & the Future of Defense Tech | Bloomberg Tech 7/13/2026
Gurman: Apple lawsuit will deter talent moves to OpenAI; OpenAI still targets device announcement this year, ship 2027
Apple's trade secret lawsuit will make Apple employees think twice about joining OpenAI, but OpenAI remains on track to announce its first hardware device this year with shipping in 2027.
"IN MY VIEW, THIS WILL PUT TO A HALT THE IDEA THAT APPLE EMPLOYEES WHO ARE RIGHT NOW CONSIDERING JOB OFFERS FROM OPENAI, CONSIDERING APPLYING TO OPENAI, THEY WILL THINK TWICE ABOUT…"
22:55
$SSNLF
···
Samsung Electronics
MEDmark gurman·Bloomberg Tech·2 months ago·OpenAI's AI Hack, AMD's Anthropic Bet & Apple's Next Macs | Bloomberg Tech 7/22/2026
Mark Gurman: Samsung's new mid-tier foldable phone form factor will sell super well, smart glasses with Google/Warby Parker face privacy headwinds
Samsung's new foldable phone replacing the larger tablet form factor is a compelling device for gaming, multitasking, and media consumption that Gurman expects to sell strongly, while its smart glasses partnership faces the same privacy backlash hitting Meta's Ray-Bans.
"I WOULD LIKE TO TALK ABOUT THEIR NEW MID TIER FOLDABLE THAT REPLACES THE LARGER SIZED A PAD FOR A FEW YEARS. IT IS INCREDIBLE, IT IS AMAZING. IT WILL SELL SUPER WELL... THEY ARE L…"
25:35
$KLAR
Klarna
MEDmark gurman·Bloomberg Tech·2 months ago·OpenAI's AI Hack, AMD's Anthropic Bet & Apple's Next Macs | Bloomberg Tech 7/22/2026
Mark Gurman: Apple's hardware leasing partnership with Klarna drove 11% stock jump, replaces Goldman Sachs
Apple's new 'Apple Upgrade' leasing program partnering with Klarna — after its in-house Goldman Sachs effort failed — creates a recurring revenue stream for Klarna and helps Apple lock in consumers amid rising device prices.
"NOW THAT THE GOLDMAN SACHS RELATIONSHIP HAS FALLEN APART, APPLE DECIDED THEY DON'T WANT TO DO AS MANY FINANCIAL SERVICES IN-HOUSE, THEY ARE PARTNERING WITH A NAME BRAND, KLARNA. Y…"
29:37
$AAPL
···
Apple
HIGHmark gurman·Bloomberg Tech·2 months ago·OpenAI's AI Hack, AMD's Anthropic Bet & Apple's Next Macs | Bloomberg Tech 7/22/2026
Mark Gurman: Apple's Mac overhaul with touchscreen MacBook Pro and M5/M6/M7 chips is a blockbuster AI product cycle
Apple is launching a dozen new Macs over the next two years including the first touchscreen MacBook Pro with Dynamic Island, powered by M5/M6/M7 chips architected for on-device AI, creating a massive upgrade cycle for consumers and investors.
"THERE ARE A DOZEN NEW ONES IN DEVELOPMENT... FOR THE FIRST TIME, APPLE WILL INTRODUCE A TOUCHSCREEN. IT WILL HAVE THE DYNAMIC ISLAND. IT WILL BE A HOT MACHINE, VERY POPULAR. THE F…"
24:00
$AAPL
···
Apple
MEDmark gurman·Bloomberg Tech·2 months ago·Microsoft Wins, Meta Faces Questions, Qualcomm Sees Supply Chain Challenges | Bloomberg Tech
Gurman: Tim Cook's final earnings call hands Ternus a layup with iPhone cycle and price hikes
Apple will beat $109B revenue expectations; memory headwinds offset by strategic price increases that protect margins while fall product demand drives revenue growth; iPhone remains the $200B cash cow center of Apple's universe for the next 15 years.
"THE NUMBERS TODAY WILL PROBABLY BEAT WALL STREET EXPECTATIONS. THEY ARE LOOKING FOR $109 BILLION... THEY RAISE PRICES AT THE EXACT TIME THEY NEED TO RAISE PRICES IN ORDER TO OFFSE…"
43:22
$AAPL
···
Apple
LOWmark gurman·Bloomberg Tech·last month·The Rising Price of the AI Race | Bloomberg Tech 8/24/2026
Gurman bullish on Apple foldable iPhone as China status symbol
Apple's upcoming foldable iPhone could succeed in China where foldable penetration is double global average, serving as a status symbol and expanding screen size.
"I AM PRETTY PUMPED FOR THE FOLDABLE PHONE, I THINK IT WILL DO WELL FOR APPLE IN CHINA AS A STATUS SYMBOL. THE AMOUNT OF PEOPLE THAT USE FOLDABLE PHONES GLOBALLY IS NOT HIGH, ABOUT…"
21:30
$AAPL
···
Apple
MEDmark gurman·Bloomberg Tech·2 months ago·Microsoft Wins, Meta Faces Questions, Qualcomm Sees Supply Chain Challenges | Bloomberg Tech
Apple can offset memory cost headwinds via pricing power ahead of foldable iPhone launch
Apple's dominant hardware position lets it raise prices to erase memory shortage margin impact. Tim Cook's final earnings call will emphasize continuity under John Ternus with strong product pipeline including foldable iPhone and new watches in September.
"THEY RAISE PRICES AT THE EXACT TIME THEY NEED TO RAISE PRICES IN ORDER TO OFFSET THINGS. EVEN IF THE MEMORY SHORTAGE WILL CONTINUE TO CREATE HEADWINDS FOR THEM, THE PRICE INCREASE…"
44:56
$AAPL
···
Apple
MEDmark gurman·Bloomberg Tech·2 months ago·Microsoft Wins, Meta Faces Questions, Qualcomm Sees Supply Chain Challenges | Bloomberg Tech
Apple poised to beat estimates as Tim Cook hands off to John Ternus
Apple's strong product pipeline including foldable iPhone and price hikes to offset memory costs should drive revenue beat and steady margins during CEO transition.
"THE PRODUCT PIPELINE IS EXTREMELY STRONG AND WE WILL SEE TERNUS ANNOUNCED A FOLDABLE IPHONE AND NEW WATCHES IN SEPTEMBER. TIM COOK IS HANDING TERNUS A LAYUP. THE NUMBERS TODAY WIL…"
43:22
$AAPL
···
Apple
MEDmark gurman·Bloomberg Tech·2 months ago·Alibaba's New Model, Amazon's AI Win and Apple's Next Chapter | Bloomberg Tech 8/3/2026
Apple Upgrade Program shifts hardware to subscription, Wall Street begged for half decade
Subscription model creates recurring revenue that never stops, enables secondary market refurbishment and parts reuse for cost savings, supply constraints shifting from niche Macs to MacBook Air pushing buyers to base M5 Pro.
"THE FACT OF THE MATTER IS THAT OVER TIME YOU WILL SEE A CHANGEOVER FROM STICKER PRICES... MAKING IT A SUBSCRIPTION IS GOING TO GET PEOPLE ONTO A NEW FORM -- NEW PHONE MORE FREQUEN…"
19:36
9
AI Infrastructuretailwind
Custom ASIC server chips replace merchant GPUs for hyperscaler AI inference
Apple, Google, Amazon, and now Broadcom-enabled custom silicon signals a structural shift from Nvidia merchant accelerators to proprietary ASICs for inference workloads, extending chip asset lives to decades.
8
Semiconductorstailwind
Apple's M5/M6/M7 roadmap targets on-device AI with dedicated architectures, creating multi-year Mac upgrade cycle
Apple's silicon roadmap — M5 Pro/Max for AI in late 2025, M6 in 2026, and M7 built entirely around on-device AI processing for first- and third-party applications — positions the Mac for a structural upgrade cycle as AI shifts from cloud to edge.
8
Smart Glasses & Wearablesmixed
Form factor and killer app still missing for AR glasses; ambient computing (micro-interactions + reference) is near-term path
Snap Spectacles ($2,200, bulky, no daily use case) and Meta HUD tier ($799, monocular) are failing. Apple Vision Pro spoils users. Raven Renaissance bets on Linux-based, all-day battery, 30° FOV glasses for technical creatives first. Apple's two pillars: AI wearables (AirPods with cameras 2026, non-AR glasses 2027) and AI smart home (display late 2025, tabletop robot 2028).
7
AI Hardware & Chip Architecturetailwind
Apple-Broadcom $30B+ partnership for US-made AI server and wireless chips
Apple is expanding its domestic chip supply chain with Broadcom for RF filters, custom modems, and ASICs for Apple Intelligence servers, reducing Qualcomm dependence and aligning with political incentives for US semiconductor manufacturing.
7
SaaS Business Modelstailwind
Apple Upgrade Program shifts hardware to subscription with recurring revenue
Subscription model creates never-ending payment stream, enables secondary market refurbishment and parts harvesting for cost savings, Wall Street has demanded this for 5+ years, supply constraints now hitting volume MacBook Air.
7
Smart Glasses & Wearablesrisk
Privacy backlash against camera-equipped smart glasses creates adoption barrier for Samsung, Meta, Apple
Bans on smart glasses in casinos, courthouses, and child areas — driven by Meta's historical privacy baggage — create a sector-wide trust deficit that Samsung, Google, and Apple must solve before consumer adoption can scale, regardless of hardware quality.
7
AI Economics & Business Modelstailwind
Hardware subscriptions emerge as AI device affordability solution
Apple's Klarna-powered leasing program addresses rising ASPs and foldable iPhone pricing by shifting to 24-36 month subscriptions, locking consumers into faster upgrade cycles while reducing upfront cost.
7
Payments & Banking Infrastructuretailwind
Apple's hardware leasing program with Klarna replaces Goldman partnership, targets upgrade cycle acceleration
Apple's pivot to a third-party financing partner (Klarna) for its new 24-36 month device leasing program — after its in-house Goldman Sachs effort failed — aims to lower monthly payments and drive more frequent upgrades amid rising device prices, creating a new recurring revenue stream for Klarna.