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katherine pearloff

T3 · host / generalist

Katherine Pearloff reports on Amazon and cloud computing for The Information.

1 call·1 name·0% bull·last heard 10 months ago·The Information
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$PINSPinterest

Pinterest rejects chatbot pivot, uses AI only to improve core recommendation engine amid ChatGPT threat

Pinterest deliberately avoids becoming a chatbot or generative content platform, instead using AI only to enhance search recommendations and a conversational shopping assistant; CTO Matt Madrigal says users don't want Sora-like features, but risks remain if chatbot interfaces become ubiquitous and web content supply declines.

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Pinterest
MEDkatherine pearloff·The Information·10 months ago·Microsoft & Nvidia Invest in Anthropic, Google Gemini 3.0, Jeff Bezos’ AI Startup | Nov 18, 2025
Pinterest rejects chatbot pivot, uses AI only to improve core recommendation engine amid ChatGPT threat
Pinterest deliberately avoids becoming a chatbot or generative content platform, instead using AI only to enhance search recommendations and a conversational shopping assistant; CTO Matt Madrigal says users don't want Sora-like features, but risks remain if chatbot interfaces become ubiquitous and web content supply declines.
"Pinterest is sort of like we just want generative AI to make Pinterest better at what Pinterest does. So you know servicing better recommendations in search. They really this assi…"
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Enterprise AI Adoptionmixed
Pinterest's measured AI integration focuses on backend recommendation quality over consumer-facing chatbot features
Pinterest deliberately avoids generative AI chatbot pivot, using AI only to improve search relevance and a conversational shopping assistant; this reserved strategy protects core user experience but risks obsolescence if chatbot interfaces become the universal discovery layer and web content supply erodes.