karin rodstrom

T2 · manager / operator

Karin Rodstrom leads Daimler Truck, the world's largest truck and bus manufacturer. She is driving a cultural shift toward 'simpler, faster, stronger' execution amid electrification and autonomy transitions.

1 call·1 name·100% bull·last heard 4 months ago·In Good Company with Nicolai Tangen
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Rodstrom: Daimler Truck shifts from strategy to execution, adopts 'simpler, faster, stronger' cultural practices

CEO Karin Rodstrom identifies an execution gap despite strong strategy, implementing monthly cultural practice changes (meeting discipline, PowerPoint reduction, budget process kill) to accelerate transformation in a 130-year-old industrial company.

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Daimler Truck
Rodstrom: Daimler Truck shifts from strategy to execution, adopts 'simpler, faster, stronger' cultural practices
CEO Karin Rodstrom identifies an execution gap despite strong strategy, implementing monthly cultural practice changes (meeting discipline, PowerPoint reduction, budget process kill) to accelerate transformation in a 130-year-old industrial company.
"We realized that we actually don't really have a strategy problem in our company. We have an execution problem... we came up with these three kind of simple words, simpler, faster…"
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