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jess butcher

T3 · host / generalist

Serial entrepreneur; co-founder of The New Punk movement and Scrollbar app. Partnered with 24-year-old creator Hamdi to build an attention-reclamation ecosystem including friction-based screen-time tools, physical products (Punk Pocket), newsletters, podcasts, and events.

1 call·1 name·100% bull·last heard 4 months ago·Scaling Europe
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$THE-NEW-PUNKThe New Punkposition

Jess Butcher and Hamdi build attention-reclamation movement with app, physical products, and media targeting algorithmic scroll addiction

The New Punk positions itself as a cultural movement and ecosystem to reclaim human attention from the 'addiction economy' of algorithmic scroll media, combining a friction-based screen-time app (Scrollbar), high-margin physical products (Punk Pocket phone sleeping bag), newsletters, podcasts, and events — monetizing the growing 'digital defiance' trend among Gen Z and creators.

Scaling Europe2026-05episode →

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  • $THE-NEW-PUNK

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$THE-NEW-PUNK
The New Punk
HIGHjess butcher·Scaling Europe·4 months ago·The Build Showcase· position
Jess Butcher and Hamdi build attention-reclamation movement with app, physical products, and media targeting algorithmic scroll addiction
The New Punk positions itself as a cultural movement and ecosystem to reclaim human attention from the 'addiction economy' of algorithmic scroll media, combining a friction-based screen-time app (Scrollbar), high-margin physical products (Punk Pocket phone sleeping bag), newsletters, podcasts, and events — monetizing the growing 'digital defiance' trend among Gen Z and creators.
"It is a pitch for a movement, for a shift in culture and zeitgeist that we think we're on the cusp of discovering, but the new punk is all about driving that further and driving i…"
108:18
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Consumer AItailwind
Algorithmic scroll extracts 14B hours/day globally, fueling mental health crisis and creating market for friction-based attention-reclamation tools
Average users spend 30-40 hours/week on algorithmic platforms, with 18-year-olds on track to spend 25 years of life scrolling; this 'attention economy' is now recognized as an addiction economy, driving a cultural shift (Gen Z 'unplugging' trend) that creates demand for products adding intentional friction, social accountability, and analog alternatives to reclaim cognitive sovereignty.