jesper brodin

T2 · manager / operator

Jesper Brodin led IKEA through digital transformation, sustainability commitments, and pandemic resilience, achieving 24% revenue growth and 30% carbon reduction simultaneously.

1 call·1 name·100% bull·last heard 4 months ago·In Good Company with Nicolai Tangen
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$IKEAIKEA

Brodin: IKEA culture drove 24% revenue growth and 30% carbon reduction during crises

Former CEO Jesper Brodin attributes IKEA's pandemic-era 24% revenue growth and 30% absolute carbon reduction to a culture that empowered frontline action, rapid digital scaling (100% online in 6 weeks), and climate-smart cost savings.

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$IKEA
IKEA
Brodin: IKEA culture drove 24% revenue growth and 30% carbon reduction during crises
Former CEO Jesper Brodin attributes IKEA's pandemic-era 24% revenue growth and 30% absolute carbon reduction to a culture that empowered frontline action, rapid digital scaling (100% online in 6 weeks), and climate-smart cost savings.
"During the pandemic, we had 100% online... Note that IKEA at the start of the pandemic had only one market out of 40 up and running on online. We had a plan of 2 and 1/2 years to…"
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