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james rogers

T3 · host / generalist
1 call·1 name·100% bull·last heard 4 months ago·TBPN
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$APPEAL-SCIENCESAppeal Sciencesposition

Appeal's plant-based coating extends produce shelf life 4x but faces coordinated US disinformation campaign

Plant-oil-based coating mimics natural fruit peels, doubling/tripling shelf life (caviar limes 5→20 days); 60% of US avocados treated, EU approved with no daily intake limit, but coordinated attacks destroyed US retail distribution.

TBPN2026-05episode →

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  • Agriculture Technology1
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$APPEAL-SCIENCES
Appeal Sciences
HIGHjames rogers·TBPN·4 months ago·Starship Launch, World's Fair Retrospective, Matt Grimm Does the Murph, Big China Moves· position
Appeal's plant-based coating extends produce shelf life 4x but faces coordinated US disinformation campaign
Plant-oil-based coating mimics natural fruit peels, doubling/tripling shelf life (caviar limes 5→20 days); 60% of US avocados treated, EU approved with no daily intake limit, but coordinated attacks destroyed US retail distribution.
"these skins are made of these plant oils... we started working with these caviar limes and gave them the ability to put them on trucks basically save saves them a ton of money. Th…"
76:44
8
Agriculture Technologytailwind
Plant-based shelf-life extension proves commercially viable at scale
Appeal's coating uses food's own plant oils to extend shelf life 4x (avocados, citrus, berries); 60% US avocado adoption proves product-market fit; EU regulatory approval with zero intake limit validates safety.