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james caldweller

T3 · host / generalist

Built AI marketing platform serving 1/3 of Fortune 100. Raised $180M. Pioneered dynamic bot rendering for agent-specific content and Profound Ads for generative platform advertising. Vision: canonical AI marketing company.

1 call·1 name·100% bull·last heard 10 days ago·TBPN
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$PROFOUNDProfoundposition

Profound raises $180M to become canonical AI marketing platform, serving 1/3 of Fortune 100 with agent-optimized content

As AI agents consume 100-1000x more web content than humans, brands must create machine-readable marketing at scale; Profound's platform lets marketers understand and act on how AI models represent their brand, with dynamic bot rendering serving agent-specific content and an ad studio deploying spend across generative platforms.

TBPN2026-09episode →

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$PROFOUND
Profound
HIGHjames caldweller·TBPN·10 days ago·High Interest Rate Phenomenon, Stephen Colbert Joins, Activision CMO Joins, Profound Series D· position
Profound raises $180M to become canonical AI marketing platform, serving 1/3 of Fortune 100 with agent-optimized content
As AI agents consume 100-1000x more web content than humans, brands must create machine-readable marketing at scale; Profound's platform lets marketers understand and act on how AI models represent their brand, with dynamic bot rendering serving agent-specific content and an ad studio deploying spend across generative platforms.
"The idea of profound is to build the canonical AI marketing company. We've seen incredible adoption across a third of the Fortune 100, some of the biggest brands on the planet now…"
165:34
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