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dan rogers

T3 · host / generalist

CEO of Asana (ASAN), a work management platform, leading the company's pivot to AI agents and consumption-based pricing with early traction showing 25% AI attach rates in largest customers and new AI products for IT, R&D, and client-facing teams.

1 call·1 name·100% bull·last heard 14 days ago·The Information
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$ASANAsana

Asana CEO reveals 25% AI attach rate in largest customers driving 25% of net new ARR

Asana's AI products (AI Teammates and AI Studio) are attaching at 25% in largest customers and representing 25% of net new ARR, with new AI products launching for IT, R&D, and client-facing teams, and a shift to consumption-based model with credit seeding across the entire install base to drive agent adoption.

The Information2026-09episode →

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Asana
HIGHdan rogers·The Information·14 days ago·Apple iPhone Duo Debuts, Elon Musk’s Data Center Snag, Will AI Cause Humanity’s Demise?
Asana CEO reveals 25% AI attach rate in largest customers driving 25% of net new ARR
Asana's AI products (AI Teammates and AI Studio) are attaching at 25% in largest customers and representing 25% of net new ARR, with new AI products launching for IT, R&D, and client-facing teams, and a shift to consumption-based model with credit seeding across the entire install base to drive agent adoption.
"you saw that in our largest customers uh AI products are attaching at 25% now and in fact they represented 25% of our net new ARR. So that's AI teammates and AI studio. So I guess…"
29:19
8
AI Agentstailwind
Asana CEO says AI agents becoming stratification layer in enterprise workflows, driving 9x faster go-to-market
Asana CEO Dan Rogers describes a new paradigm where AI agents handle coordination and execution while humans focus on taste-making and approval, citing FedEx achieving 9x faster speed-to-market through human-agent teams, with Asana positioning as the operating system for this collaboration.