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andreu rodriguez

T2 · manager / operator

Built a PC assembly business in Spain that scaled from €6M to €18M in revenue by securing Chinese supply chain access with credit terms through a German partner (Esco). Pioneered employment of workers with intellectual disabilities for assembly operations. Was a major Microsoft client in Spain and dined with Bill Gates multiple times.

1 call·1 name·0% bull·last heard 11 months ago·SeedRocket TV
track record

no scored calls yet — needs a stated position or a categorical verdict, with a matured window vs SPY

top calls

highest conviction · one per company
1stlow conviction
$LA-MORELLA-NUTSLa Morella Nuts

Founder's prior venture La Morella Nuts was tech-driven nut processing business

La Morella Nuts was a specialized, technology-intensive food business where Andreu held a minority stake; provided capital and experience for later VIP investment.

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  • $LA-MORELLA-NUTS

recurring themes

  • Retail Disruption1
  • Generational Transfer1
  • Family Office1
  • Real Estate Wealth Preservation1
  • Art & Technology1
1 total
$LA-MORELLA-NUTS
La Morella Nuts
LOWandreu rodriguez·SeedRocket TV·11 months ago·De 350 tiendas BEEP al ARTE TECH. Así gestionan su patrimonio | Andreu Rodríguez y Alex Rodríguez
Founder's prior venture La Morella Nuts was tech-driven nut processing business
La Morella Nuts was a specialized, technology-intensive food business where Andreu held a minority stake; provided capital and experience for later VIP investment.
"empecé con otro socio que al cual también yo formeé parte de otra sociedad bastante importante que se una empresa que se llamaba La Morella Nuts que era también el mundo de la de…"
10:16
8
Retail Disruptionheadwind
MediaMarkt and Amazon disrupted PC retail; incumbents trapped by channel conflict
MediaMarkt captured 25% share in 4-5 years; Amazon and PC Componentes exploited pure online models while incumbents couldn't pivot due to franchisee conflict and legacy cost structures, leading to 50% revenue decline from 130M to 60-70M.
8
Generational Transfertailwind
Successful generational handoff via structured three-step family office transition
Andreu stepped back from operations at 53, formalized a three-pillar holding (real estate, industrial, VC) with sons Alex (VC) and Gerard (industrial) in 2010s, and completed full exit in 2019 at 64, avoiding common family business succession failures.
7
Family Officetailwind
Family office allocates equally across real estate, industrial, venture capital, and liquid assets
The family office splits capital into four roughly equal pillars: real estate (5% net yield plus appreciation), industrial (Outlet PC), venture capital (evergreen fund with 60% capital returned so far), and liquid public markets, with a separate foundation for art/tech.
7
Real Estate Wealth Preservationtailwind
Buying business premises protects wealth when operating business fails
Owning the real estate under an operating company provides a fallback asset; the family advises franchisees to buy their locations, and the family office holds real estate as a conservative pillar targeting inflation plus 5-7%.
7
Art & Technologytailwind
New Art Foundation builds world's oldest tech-art prize and museum with workshop services
The foundation runs a 23-year-old tech-art prize at ARCO, holds a collection of 30+ works by artists like Rafael Lozano-Hemmer, and operates a unique museum-plus-workshop model offering storage, restoration, and production services to artists.