aadit palicha

T2 · manager / operator

Co-founded Zepto at age 17 with Kaivalya Vohra; dropped out of Stanford to build India's largest quick commerce grocery platform, now employing 200,000+ people with millions of daily orders.

1 call·1 name·100% bull·last heard 3 months ago·Y Combinator
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Zepto founder details dark store model driving 10x volume and advertising layer

Controlling the end-to-end customer experience through owned dark stores creates 10x volume density, lowering unit costs and enabling a high-margin advertising business on top of grocery marketplace.

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$ZEPTO
Zepto
HIGHaadit palicha·Y Combinator·3 months ago· position
Zepto founder details dark store model driving 10x volume and advertising layer
Controlling the end-to-end customer experience through owned dark stores creates 10x volume density, lowering unit costs and enabling a high-margin advertising business on top of grocery marketplace.
"we saw a 10x. Like the one neighborhood where we were doing a dark store versus all the other neighborhoods that we were doing just mom and pop shop delivery the one area where we…"
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