▶ 22:45 · $PROFOUND · Kleiner Perkins revises Profound forecast 4x as AI visibility market becomes obvious

episode briefing

How Brands Stay Visible When AI Decides | Profound CEO James Cadwallader

2025-12-22 · 5 company · 6 thematic

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3 bull2 bear0 neu

speakers

Co-founder and CEO of Profound, a marketing platform for the AI era that helps companies understand their visibility in AI search (ChatGPT, Claude, Gemini) and deploy marketing agents. Serves approximately 12% of the Fortune 500. Previously built agent-led marketing workflows internally using Gong transcripts for real-time battle cards.

ilia fushman

Ilia Fushman is a partner at Kleiner Perkins who led the Series A investment in Profound. He previously worked in public cloud security and draws analogies between the cloud-native transition and the current AI-native rebuild of software categories.

quote

“we did the series A and and Jan Feb of uh of this year, and I'd say by and and the plan was to go kind of, you know, call it 1 to five. Um, and then by when did we revise the forecast? It was sort of like April May. ... Yeah. Revise a fore…”

—ilia fushman

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