Inside General Atlantic: How a $100B Growth Equity Firm Invests

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Escobari: XP transformed Brazil investing from 80k to 10M accounts

2025-11-25 · 7 company · 6 thematic

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martin escobari

Martin Escobari has spent ~25 years at General Atlantic, previously running the Latin America program and serving as Chairman of the Investment Committee. He co-founded Submarino.com (Brazil's Amazon/Alibaba merger), worked at 3G Capital, and was born in Bolivia. He keeps 95% of his net worth in GA funds and treasuries.

quote

“XP. It's publicly traded, $10 billion market cap. I invested when they were nothing. I am so proud that I invested in the number one investing platform in Brazil when there were only 80,000 people that own stocks in Brazil. And now 10 mill…”

—martin escobari

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