La Verdadera Historia de las Zapatillas MUNICH: Más Allá del Deporte

2025-07-30 · 2 company · 4 thematic

sentiment

2 bull0 bear0 neu

speakers

xavier berneda

Third-generation leader of family-owned Munich sports and fashion footwear brand. Joined factory at 17, pioneered China sourcing in 1990s, led pivot from technical sports to fashion, growing revenue 3x to €80M in 4 years while maintaining family control and manufacturing in Spain.

raul

Co-host of the SeedRocket podcast alongside Julio. Participates in discussions about M&A, entrepreneurship, and startup ecosystems.

quote

“Al final yo yo leo un libro que me regalaron que hablaba del océano azul, ¿no? El océano azul. Entonces, si tú vas al océano rojo de de la sangre, que es vamos a vender más, pues vamos a hacer un entry price, una zapatilla de fútbol sala a…”

—xavier berneda

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