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▶ 6:20 · Payments & Banking Infrastructure · Debt funds replace banks for scaling services roll-ups
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It bought out its competition and took over the market | The AFIANZA story | Jose Luis Cogolludo

2026-02-04 · 1 company · 3 thematic
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josé luis cogolludo

Started his advisory firm at age 25 in 2001, grew from single practitioner to 100-person, €80M revenue platform across accounting, legal, audit and consulting via 59 acquisitions. Rejected equity offers to maintain control; finances growth through retained earnings and debt fund facilities.

now playing · Payments & Banking Infrastructure
Private Marketstailwindscore 8/10josé luis cogolludo
Roll-up consolidation wins in fragmented Spanish advisory market
The Spanish accounting and tax advisory market is 95% firms with fewer than five employees, creating a large consolidation opportunity. Afianza shows a buy-and-integrate model works: acquir…
Payments & Banking Infrastructuretailwindscore 7/10josé luis cogolludo
Debt funds replace banks for scaling services roll-ups
Traditional banks lend on trailing EBITDA (3x) and require rigid scoring, while debt funds underwrite projected growth, offering larger facilities (Euribor+6% vs Euribor+2%) with delayed dr…
AI Applicationstailwindscore 7/10josé luis cogolludo
Professional services automation blocked by fragmentation, now viable at scale
No software vendor builds for 5-person firms (95% of market), leaving legacy systems that can't handle scale. At €80M revenue, Afianza can finally fund proprietary client portal and OCR/aut…