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▶ 4:11 · $MONFERRAN · Why techies are investing in agriculture - SeedRocket Discussion
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SeedRocket TV

Why techies are investing in agriculture - SeedRocket Discussion

2026-04-08 · 10 company · 6 thematic
sentiment
9 bull0 bear1 neu
speakers
mar ferran

Family agricultural business generating tens to hundreds of millions EUR revenue. Co-founded Monferran truffle project in Teruel with cousin Alberto and Richard. 5th year of plantation, first commercial harvest (40kg). Invests in primary sector as diversification from tech.

mare fodor

Founded Atrápalo (travel) and Kantox (FX risk SaaS, sold €120M). Partner at 4Founders early-stage VC. Active angel in primary sector: Monferran (truffles), Nogales (walnuts), Adopta un Buey. Advocates contrarian SaaS investing amid AI hype.

richard

Forestry engineer with university truffle research and 2 years at dedicated truffle research center. Former agricultural consultant. Founded My Truf for vertically integrated truffle production, manufacturing, and global direct sales. Technical partner in Monferran.

enrique domínguez

Serial entrepreneur: built hotel chain Gall Rooms to 2,500 rooms (€20M→€44M revenue) via bootstrapped aggregation model. Founded Adopta un Buey, a pre-sale platform financing 8-14 year ox raising. Background in internet businesses. From Teruel family.

quote
“este año ha sido como el el que hemos sufrido, solo para que la gente sepa cuántos metros tuviste que hacer el pozo para sacar agua... estamos aquí en el quinto año y digamos que ya empezamos a sacar trufas hace un par de años, pero este a…”
—mar ferran
now playing · $MONFERRAN
$MONFERRANbullish· medium· posmar ferran
Tech investors' truffle venture hits first commercial harvest after 5 years
Truffle plantation in Teruel entering production phase (40kg year 5, targeting 400kg year 6) with viable economics at 50-100kg/hectare; Richard's expertise de-risks the 'three-leg…
$KANTOXbullish· mediummare fodor
FX risk SaaS sold for €120M; transaction-revenue model thrives on geopolitical volatility
Subscription + transaction fee model benefits from volatility spikes (war drives hedging volume); proven exit validates transaction-based SaaS resilience vs seat-based models.
$MY-TRUFbullish· high· posrichard
Truffle producer bypasses French/Italian middlemen to sell direct globally at 3-4x farmgate price
Vertical integration from cultivation to manufactured products (conserves, inoculum, substrate) captures full value chain; direct shipping to 5 continents achieves €700-800/kg in…
$ADOPTA-UN-BUEYbullish· medium· posenrique domínguez
Pre-sale model finances 8-14 year ox raising, delivering 3x price appreciation at harvest
Crowdfunding-style pre-sales of 50kg meat lots (from 500kg carcass) fund capex and opex for decade-long raising; scarcity of true buey (ox) creates pricing power at maturity, with…
$4FOUNDERSbullish· high· posmare fodor
VC fund doubles down on 'boring' SaaS with data moats and transaction pricing while hype chases AI
Contrarian thesis: SaaS valuations normalized to 5-6x revenue; winners are vertical SaaS accumulating proprietary data (Ecostars hotel sustainability) or transaction-based pricing…
$ECOSTARSbullish· medium· posmare fodor
Hotel sustainability SaaS builds data moat for AI-powered intelligence layer
Accumulates proprietary hotel sustainability data enabling AI-driven insights; follow-on investment at reasonable valuation as horizontal SaaS multiples compress.
$ENBATbullish· medium· posmare fodor
Treasury management SaaS pivots to banking license with transaction-based pricing
Uses SaaS as wedge to become neobank; subscription+transaction model avoids per-seat AI disruption; follow-on at high valuation justified by banking license optionality.
$GURUSUBbullish· medium· posmare fodor
AI customer support agent disrupts Zendesk with per-resolution pricing vs per-seat
Replaces seat-based helpdesk model with outcome-based pricing; AI agents handle volume without linear cost increase, destroying incumbents' unit economics.
$PUNTO-POSTneutral· low· posmare fodor
Mexican impost (tax/compliance) platform uses AI but not an AI company
Vertical B2B software in Mexican market leveraging AI internally; attractive because overlooked by AI-hype-focused investors.
$GALL-ROOMSbullish· high· posenrique domínguez
Bootstrapped hotel chain scales to 2,500 rooms targeting 4,500 in 2 years, €20M→€44M revenue
Profitable aggregation of independent city-center hotels using operational expertise and tech-enabled sourcing; reinvests operating cash flow + bank debt to acquire 'unrentable' s…