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▶ 0:12 · $DESCORCHIFY · Making millions with a newsletter selling wine: the Descorchify case | Pascual Drake Luís Gosálbez
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Making millions with a newsletter selling wine: the Descorchify case | Pascual Drake Luís Gosálbez

2025-11-05 · 4 company · 3 thematic
sentiment
3 bull0 bear1 neu
speakers
pascual drake

Former journalist and serial entrepreneur who founded Todo Vino (acquired), Birrabox (shut down), Glamorum/YoliBox (sold to Birchbox), and worked at De Cóctel consultancy before launching Descorchify, a wine subscription service driven by daily storytelling newsletter.

luis gosálbez

Lawyer at Matrixon law firm who has invested in and founded dozens of startups over 25 years; co-founded Descorchify with Pascual after being a customer of his previous wine venture; focuses on subscription model with zero inventory risk.

quote
“Este año vamos a superar el el millón en RR. Y jode, hemos pasado eso de tener de mandar 200 cajas al mes a mandar casi 3000 ahora entre las tres suscripciones ya en 12 15 meses... El 99% de las suscripciones vienen de ese mail... tenemos…”
—pascual drake
now playing · $DESCORCHIFY
$DESCORCHIFYbullish· high· pospascual drake
Descorchify scales to 3K monthly boxes via daily newsletter flywheel
Daily email newsletter with storytelling drives 99% of subscriptions, enabling low-CAC growth to ~€1M ARR with 12-14% margins and zero inventory risk.
$VINO-SELECCIONneutral· mediumpascual drake
Market leader Vino Selección pivots from club to e-commerce
Historical Spanish wine club leader Vino Selección has shifted focus from subscription clubs to e-commerce, leaving the club segment underserved for new entrants.
$BON-PRIVEbullish· mediumpascual drake
French wine club Bon Privé hits 80K subs showing category potential
French market demonstrates massive scale potential for wine subscription model with 80K subscribers vs Spain's 2-3K, proving category can scale with cultural adoption.
$MATRIXONbullish· medium· posluis gosálbez
Matrixon law firm operates 25-year venture studio across 20+ countries
Matrixon combines legal services for tech startups with active investing and company founding, leveraging a cross-border network to connect portfolio companies across 20+ countrie…