TickerTain
TickerTain
NewsroomShortsPortfolioConvergence
NewsroomShortsPortfolioConvergence
←
▶ 10:55 · $SLOW-MOTION · Slow Motion fund backs creator-led businesses where audience precedes product
episode briefing
SeedRocket TV

How Skinvity grew thanks to influencers and social media | Blanca Miñano

2025-12-01 · 4 company · 3 thematic
sentiment
4 bull0 bear0 neu
speakers
blanca miñano

Founder of Skinvity, a beauty-tech company that scaled to 1M ARR in 2023 primarily through a systematic organic influencer marketing methodology across Spain and the US. Advocates for rigorous influencer measurement using tools like Metricool and professional content teams.

unknown investor

Active investor with portfolio companies including Tatuc; previously ran influencer programs at Go Trendier (secondhand fashion marketplace). Deeply familiar with creator economy funds (Slow Motion) and brand-building via social media across multiple ventures.

quote
“Hay un fondo que solo se dedica a invertir en creadores de contenido que luego sacaron un negocio. Invirtieron hace poco en uno que era un youtuber que hace herramientas de bricolaje y tiene ahora una empresa que hace las herramientas de b…”
—unknown investor
now playing · $SLOW-MOTION
$SKINVITYbullish· high· posblanca miñano
Skinvity scales to $1M ARR via systematic influencer marketing
Skinvity built a repeatable influencer marketing methodology targeting 10+ daily mentions across hundreds of creators, driving 1M ARR in 2023 primarily through organic influencer…
$METRICOOLbullish· highblanca miñano
Metricool becomes essential measurement infrastructure for influencer marketing ROI
Metricool provides critical metrics and data infrastructure — including UTM tracking and coupon attribution — that native platforms lack, enabling reliable influencer performance…
$TATUCbullish· medium· posunknown investor
Tatuc demonstrates professional social media execution as portfolio company
Tatuc (a portfolio company) proves that dedicated, professional social media teams — not just community managers — can build brand equity effectively through systematic content st…
$SLOW-MOTIONbullish· mediumunknown investor
Slow Motion fund backs creator-led businesses where audience precedes product
Slow Motion invests in content creators who launch businesses after building audiences — exemplified by a DIY YouTuber who now sells millions in tools — validating the creator-fir…