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▶ 13:00 · $TODOIST · Todoist founder reveals bootstrapped $30M ARR, 500k users, zero outside capital
episode briefing
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Todoist: medio millón de clientes, 30M ARR y cero inversión | #423

2026-04-13 · 8 company · 5 thematic
sentiment
3 bull1 bear4 neu
speakers
amir salihefendić

Amir Salihefendić founded Todoist in 2007 as a university side project. He grew it to 500k paying users, ~$30M ARR, and 100 employees without any outside funding. He retains ~80% ownership with 20% allocated to employees via buybacks. Born in Bosnia, raised in Denmark, lived in Taiwan, Chile, Portugal, now Barcelona. Advocates bootstrapping, remote/async work, hands-on leadership, and founder independence over VC-driven growth.

quote
“Como gente que está pagando es como casi un medio millón... 60 por año por persona... esos son 30 millones de euros... nosotros nunca estamos optimizando mucho para el profit. Es más como crecimiento y como reinvertir en la empresa... solo…”
—amir salihefendić
now playing · $TODOIST
$MSFT···bullish· lowamir salihefendić
Microsoft's Wunderlist acquisition and shutdown validated Todoist's staying power
Amir notes Microsoft bought Wunderlist for ~$200M and killed it, which removed a well-funded competitor and benefited Todoist. Illustrates how VC-backed exits can eliminate compet…
$NOTIONneutral· mediumamir salihefendić
Notion identified as direct AI-era competitor in task management
Amir notes Notion has become a direct competitor in project/task management, especially with AI making it easier to enter the market. He sees horizontal tools like Notion as threa…
$CURSORbearish· highamir salihefendić
Cursor rapidly displaced by Claude Code and Codex at Todoist
Amir reveals Todoist's ~50 developers almost entirely switched from Cursor to Anthropic's Claude Code and OpenAI's Codex within months, stopping payment for Cursor. This signals e…
$TODOISTbullish· high· posamir salihefendić
Todoist founder reveals bootstrapped $30M ARR, 500k users, zero outside capital
Amir Salihefendić describes a highly profitable, bootstrapped productivity SaaS with 500k paying users at $60/year, 100 employees, profitable 19 of 20 years, and 80/20 founder/emp…
$SPCX···neutral· lowamir salihefendić
SpaceX secondary model cited as blueprint for employee liquidity without VC
Amir references SpaceX's billions in secondary transactions as a way to create liquidity for employee shares without taking outside investors or complicating governance. Todoist d…
$ZAPIERneutral· medium· posamir salihefendić
Todoist building AI-native Zapier competitor with natural language automations
Todoist Automations targets Zapier/n8n by letting users create cross-app workflows via natural language, not just for Todoist but for all proprietary apps. AI lowers the barrier t…
$SLACKneutral· mediumamir salihefendić
Slackbot seen as best AI implementation; Todoist building Comms as AI-first alternative
Amir acknowledges Slackbot (Salesforce) as the most useful AI in communication tools — conversational search with full context. Todoist Comms aims to beat Slack by embedding AI at…
$ANTHROPICbullish· highamir salihefendić
Claude Code becomes primary AI coding agent at Todoist
Claude Code (via Opus model) is now the dominant AI coding tool at Todoist, used alongside GPT-4 and Gemini in a multi-model code review bot. The shift from Cursor to native model…