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▶ 8:06 · $MSFT · Microsoft's Wunderlist acquisition and shutdown validated Todoist's staying power
episode briefing
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Todoist: medio millón de clientes, 30M ARR y cero inversión | #423

2026-04-13 · 8 company · 5 thematic
sentiment
3 bull1 bear4 neu
speakers
amir salihefendić

Amir Salihefendić founded Todoist in 2007 as a university side project. He grew it to 500k paying users, ~$30M ARR, and 100 employees without any outside funding. He retains ~80% ownership with 20% allocated to employees via buybacks. Born in Bosnia, raised in Denmark, lived in Taiwan, Chile, Portugal, now Barcelona. Advocates bootstrapping, remote/async work, hands-on leadership, and founder independence over VC-driven growth.

quote
“Ah, yo creo ellos tenían funding, yo creo que tenían casi 30 millones o algo así, ¿eh? y se vendió así, yo creo, para 200 m000ones para Microsoft. y Microsoft mataba y estaba muy bueno para nosotros.”
—amir salihefendić
now playing · $MSFT
$MSFT···bullish· lowamir salihefendić
Microsoft's Wunderlist acquisition and shutdown validated Todoist's staying power
Amir notes Microsoft bought Wunderlist for ~$200M and killed it, which removed a well-funded competitor and benefited Todoist. Illustrates how VC-backed exits can eliminate compet…
$NOTIONneutral· mediumamir salihefendić
Notion identified as direct AI-era competitor in task management
Amir notes Notion has become a direct competitor in project/task management, especially with AI making it easier to enter the market. He sees horizontal tools like Notion as threa…
$CURSORbearish· highamir salihefendić
Cursor rapidly displaced by Claude Code and Codex at Todoist
Amir reveals Todoist's ~50 developers almost entirely switched from Cursor to Anthropic's Claude Code and OpenAI's Codex within months, stopping payment for Cursor. This signals e…
$TODOISTbullish· high· posamir salihefendić
Todoist founder reveals bootstrapped $30M ARR, 500k users, zero outside capital
Amir Salihefendić describes a highly profitable, bootstrapped productivity SaaS with 500k paying users at $60/year, 100 employees, profitable 19 of 20 years, and 80/20 founder/emp…
$SPCX···neutral· lowamir salihefendić
SpaceX secondary model cited as blueprint for employee liquidity without VC
Amir references SpaceX's billions in secondary transactions as a way to create liquidity for employee shares without taking outside investors or complicating governance. Todoist d…
$ZAPIERneutral· medium· posamir salihefendić
Todoist building AI-native Zapier competitor with natural language automations
Todoist Automations targets Zapier/n8n by letting users create cross-app workflows via natural language, not just for Todoist but for all proprietary apps. AI lowers the barrier t…
$SLACKneutral· mediumamir salihefendić
Slackbot seen as best AI implementation; Todoist building Comms as AI-first alternative
Amir acknowledges Slackbot (Salesforce) as the most useful AI in communication tools — conversational search with full context. Todoist Comms aims to beat Slack by embedding AI at…
$ANTHROPICbullish· highamir salihefendić
Claude Code becomes primary AI coding agent at Todoist
Claude Code (via Opus model) is now the dominant AI coding tool at Todoist, used alongside GPT-4 and Gemini in a multi-model code review bot. The shift from Cursor to native model…