Todoist: medio millón de clientes, 30M ARR y cero inversión | #423

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Cursor rapidly displaced by Claude Code and Codex at Todoist

2026-04-13 · 8 company · 5 thematic

sentiment

3 bull1 bear4 neu

speakers

amir salihefendić

Amir Salihefendić founded Todoist in 2007 as a university side project. He grew it to 500k paying users, ~$30M ARR, and 100 employees without any outside funding. He retains ~80% ownership with 20% allocated to employees via buybacks. Born in Bosnia, raised in Denmark, lived in Taiwan, Chile, Portugal, now Barcelona. Advocates bootstrapping, remote/async work, hands-on leadership, and founder independence over VC-driven growth.

quote

“Nosotros también vimos como casi todos los developers que nosotros tenemos casi 50 usaban cursor y ahora casi todo están usando cloud code y codex y no estamos pagando más por cursor y eso pasaba dentro de como meses.”

—amir salihefendić

now playing · $CURSOR

$TODOISTbullish· high· posamir salihefendić

Todoist founder reveals bootstrapped $30M ARR, 500k users, zero outside capital

Amir Salihefendić describes a highly profitable, bootstrapped productivity SaaS with 500k paying users at $60/year, 100 employees, profitable 19 of 20 years, and 80/20 founder/emp…

$ZAPIERneutral· medium· posamir salihefendić

Todoist building AI-native Zapier competitor with natural language automations

Todoist Automations targets Zapier/n8n by letting users create cross-app workflows via natural language, not just for Todoist but for all proprietary apps. AI lowers the barrier t…

$MSFT···bullish· lowamir salihefendić

Microsoft's Wunderlist acquisition and shutdown validated Todoist's staying power

Amir notes Microsoft bought Wunderlist for ~$200M and killed it, which removed a well-funded competitor and benefited Todoist. Illustrates how VC-backed exits can eliminate compet…

$NOTIONneutral· mediumamir salihefendić

Notion identified as direct AI-era competitor in task management

Amir notes Notion has become a direct competitor in project/task management, especially with AI making it easier to enter the market. He sees horizontal tools like Notion as threa…

$CURSORbearish· highamir salihefendić

Cursor rapidly displaced by Claude Code and Codex at Todoist

Amir reveals Todoist's ~50 developers almost entirely switched from Cursor to Anthropic's Claude Code and OpenAI's Codex within months, stopping payment for Cursor. This signals e…

$SPCX···neutral· lowamir salihefendić

SpaceX secondary model cited as blueprint for employee liquidity without VC

Amir references SpaceX's billions in secondary transactions as a way to create liquidity for employee shares without taking outside investors or complicating governance. Todoist d…

$SLACKneutral· mediumamir salihefendić

Slackbot seen as best AI implementation; Todoist building Comms as AI-first alternative

Amir acknowledges Slackbot (Salesforce) as the most useful AI in communication tools — conversational search with full context. Todoist Comms aims to beat Slack by embedding AI at…

$ANTHROPICbullish· highamir salihefendić

Claude Code becomes primary AI coding agent at Todoist

Claude Code (via Opus model) is now the dominant AI coding tool at Todoist, used alongside GPT-4 and Gemini in a multi-model code review bot. The shift from Cursor to native model…