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▶ 12:42 · $KSPI · Suarez points to Kaspi as the blueprint: single-country focus and NPS as sole metric
episode briefing
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Building Enduring Companies Outside Silicon Valley | Santiago Suárez of Addi

2026-06-17 · 6 company · 0 thematic
sentiment
5 bull0 bear1 neu
speakers
santiago suarez

Co-founder and CEO of Addi, a Latin American fintech company offering digital payments and consumer credit.

quote
“the right comp is this country company in Kazakhstan. He was like, 'I think NPS for a company with less than 1,000 employees is a terrible metric. You should just listen to customer service calls.'... 'this is a very unusual play. Equity i…”
—santiago suarez
now playing · $KSPI
$MELI···neutral· lowsantiago suarez
Addi hires a CFO with 11 years at MercadoLibre to scale its regional operation
Suarez brings on a CFO with an 11-year career at MercadoLibre as a signal of the operational discipline he admires. MELI remains the benchmark for LatAm talent in fintech and mark…
$KSPI···bullish· mediumsantiago suarez
Suarez points to Kaspi as the blueprint: single-country focus and NPS as sole metric
Kaspi showed you can build a fintech giant focused on a single country; PMs measured solely on NPS, no P&L, and ignored the equity market for 5-10 years. A case study that validat…
$ADDIbullish· high· possantiago suarez
Addi serves 25% of Colombia with 200+ agents and resolves 80% of customer service without humans
Addi scaled to 3M consumers, 50K merchants, a banking license and 200+ agents in production. A mono-repo plus event sourcing plus Databricks stack built 5-7 years ago put them in…
$ANTHROPICbullish· lowsantiago suarez
Suarez cites Anthropic's mono-repo as late validation of his architectural decision
Seven years ago, when microservices were the standard, Addi built on a mono-repo. Today Anthropic and Google run on mono-repos, which makes it easier for agents to read the entire…
$DATABRICKSbullish· mediumsantiago suarez
Addi partnered with Databricks 5 years ago to vectorize events in real time
Addi's decision to partner with Databricks five years ago to process 10M+ daily events in vector format was key to its leap into agents. Early validation of the Databricks stack f…
$ADDIbullish· high· possantiago suarez
Addi treats Latin American credit as a technology wedge
Addi's founder frames the company as a technology platform first, not just a lending business. The thesis is that strong customer economics and equity value compound from building…