Skechers designs and markets footwear and apparel for various consumer segments.
Skechers sells $9B sneakers annually (vs Adidas $14B), 2/3 of sales outside US, second-highest customer loyalty after Nike, most diversified SKU count with no hero product risk, owns 5,000+ stores for direct distribution, and benefits from structural athleisure/casualization trend driving 7% industry growth.