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▶ 0:23 · $HIMS · Hims & Hers + Novo Nordisk: Everything You Need to Know | $HIMS $NVO
episode briefing
Asymmetric Investing

Hims & Hers + Novo Nordisk: Everything You Need to Know | $HIMS $NVO

2026-03-09 · 4 company · 3 thematic
sentiment
2 bull1 bear1 neu
speakers
travis hoium

Travis Hoium hosts the Asymmetric Investing podcast/YouTube channel and manages the Asymmetric portfolio. He conducts fundamental research using Fiscal AI and focuses on platform business models, healthcare technology, and consumer subscription businesses. He discloses holding Hims & Hers as one of his largest positions.

quote
“I think this is unabashedly positive for Hims & Hers. In fact, I don't know what the bear thesis is at this point because the litigation risk is now gone. You now have more branded products on the Hims & Hers platform.”
—travis hoium
now playing · $HIMS
$HIMS···bullish· high· postravis hoium
Hims & Hers settles with Novo Nordisk, removing litigation risk and adding branded GLP-1s to platform
The settlement eliminates FDA and litigation overhang, adds FDA-approved Ozempic/Wegovy at competitive self-pay prices, and positions HIMS as a distribution platform for future ob…
$NVO···neutral· mediumtravis hoium
Novo Nordisk drops lawsuit and partners with Hims & Hers to distribute Ozempic/Wegovy at self-pay prices
Novo Nordisk had no economic incentive to prolong litigation for years; the partnership secures distribution through a growing telehealth channel at ~$199-200/month self-pay prici…
$LLY···bullish· mediumtravis hoium
Eli Lilly partnership with Hims & Hers for retatrutide and tirzepatide is the next key catalyst to watch
If HIMS secures a similar deal with Lilly for tirzepatide and the potential trillion-dollar drug retatrutide, it would create a comprehensive branded GLP-1 portfolio across pill a…
$RObearish· mediumtravis hoium
Ro faces competitive disadvantage vs Hims & Hers due to higher membership fees on top of similar GLP-1 pricing
Ro charges $45/month first month then $145/month membership on top of ~$200 GLP-1 pricing, making total cost 30-40% higher than HIMS which has no membership fee, giving HIMS a str…