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▶ 28:13 · $BLUE-RIVER-TECHNOLOGY · Deere acquired Blue River Technology as first AI acquisition to accelerate autonomy stack
episode briefing
In Good Company with Nicolai Tangen

John Deere CEO: Autonomous Tractors and Farming's AI Era | Podcast | In Good Company

2026-09-02 · 2 company · 3 thematic
sentiment
2 bull0 bear0 neu
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john may

John May has spent nearly his entire career at John Deere, becoming CEO in 2019. He launched the 'Smart Industrial' strategy to transform the 190-year-old equipment maker into a technology company focused on autonomy, AI, and precision agriculture.

quote
“I mean we first company we bought was a an artificial intelligence company when I was CEO called Blue River. They had two le two layers. They had this guy that was running it the entrepreneur and they have everybody else. They move fast. S…”
—john may
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Deere CEO targets fully autonomous corn production by 2030 with AI-driven precision agriculture
John Deere is transforming from a mechanical equipment maker into a technology company using computer vision and AI to enable fully autonomous farming by 2030, starting with the U…
$BLUE-RIVER-TECHNOLOGYbullish· mediumjohn may
Deere acquired Blue River Technology as first AI acquisition to accelerate autonomy stack
Deere acquired computer vision and AI startup Blue River Technology early in May's CEO tenure to jumpstart its autonomy technology stack, which now powers weed detection, precisio…