$SIMILE · Simile CEO articulates conviction to build CERN of human society via AI simulation

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Simulating Humans at Scale: Simile's Joon Sung Park

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Simile CEO articulates conviction to build CERN of human society via AI simulation

2026-06-16 · 1 company · 4 thematic

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joon sung park

Former Stanford researcher who led the Generative Agents (Smallville) and Social Simulacra papers. PhD advised by Percy Liang and Michael Bernstein. Spent 5 years researching AI simulation of human behavior before founding Simile to commercialize the technology. Secured early customers including CVS and a strategic partnership with Gallup.

quote

“I do see an opportunity today to really take the first crack at building the simulation. I would not have said that even 5 years ago. But that is a conviction that we have built up over the years as we are going deep into this research...…”

—joon sung park

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Simile CEO articulates conviction to build CERN of human society via AI simulation

Simile has validated its simulation architecture at 85% accuracy vs human replication, secured Fortune 500 customers like CVS, and is building a foundational model of human behavi…