$DOGE · Assia rethinks memecoins as community coins after Dogecoin surge post-Elon SNL

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Generating Alpha Podcast

Episode 49: Yoni Assia - Co-Founder and CEO of eToro

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Assia rethinks memecoins as community coins after Dogecoin surge post-Elon SNL

2026-02-18 · 2 company · 4 thematic

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yoni assia

Co-founded eToro in 2007 with his brother Ronen, growing it to a social investment platform with over 35 million users and $1 trillion in facilitated volume. Early Bitcoin investor (from ~$5-10) and blockchain pioneer who co-authored papers with Vitalik Buterin pre-Ethereum. Served in elite IDF intelligence unit.

quote

“We were lucky. We added Doge a week before Elon went on Saturday Night Live because at the beginning I said like why would I add an asset which is a joke and then I realized cross like the memecoin this was I think 2021 right I I realized…”

—yoni assia

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Assia rethinks memecoins as community coins after Dogecoin surge post-Elon SNL

Memecoins like Dogecoin are not jokes but community coins that gain legitimacy when influential figures join their communities, representing a new form of capital formation.

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Assia declares Bitcoin inevitable 24/7 financial layer driving capital markets on-chain

Bitcoin and blockchain technology will become the shared 24/7 ledger for all finance, forcing traditional capital markets to transition on-chain and tokenize all assets.