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▶ 2:55 · $PRDSY · Prada CEO Guerra: Patience and brand credibility drive 10B euro ambition

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$PRDSY···bullish· high· posandrea guerra

Prada CEO Guerra: Patience and brand credibility drive 10B euro ambition

Guerra argues luxury must return to 'old normal' of exclusivity and selectivity after years of overexpansion, focusing on brand credibility over trends, selective store growth (17…

$VERSACEbullish· high· posandrea guerra

Prada acquires Versace for cultural DNA and turnaround potential

Guerra sees Versace's Greek-inspired cultural roots and glamour heritage as complementary to Prada's portfolio, believes the brand was mismanaged but has deep roots, and is prepar…

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